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Stephen Rutherford

  Ever wonder who this street in Old Town Goleta is named after? We did. And we found out about one of Goleta’s most motivated immigrants. Stephen Rutherford was a sharp real estate investor and he played a major role in the development of Goleta, but very little was written […]

Hollister Arch

Take a drive up Glen Annie Road and you might notice this unusual arch over a random driveway. It’s more than just a pretty gate, it is yet another overlooked Goleta Historical Monument. In 1870 W.W. Hollister bought 5000 acres from the heirs of Nicholas Den. He named his new […]

The Good Doctor Winchester

Winchester Canyon. Quintessential Goleta. At the far west end of Goleta, this is one of the last places that looks like the Goleta of old. Somehow untouched by the all powerful developers, agriculture is still the order of the day and wildlife abounds. So how did this beautiful canyon get the […]

Who was Hollister?

Hollister Avenue. It’s Goleta’s main street and we drive on it everyday.  It runs all the way through Goleta,  from Haskells Beach until it turns into State Street just east of Modoc Road. But who was Hollister? And why is this main thoroughfare named after him? If anybody deserves to have a street named after […]

Gaviota Village

Driving up the coast from Goleta, just before Gaviota State Beach, you may notice this rock wall surrounded by pine trees off to the right. It doesn’t look like much today, but these are the few remnants that are left of a grand plan that just wasn’t meant to be. These old iron […]

Bishop Ranch

When passing through the heart of Goleta on the 101, you can’t help but notice a large open space on the mountain side of the freeway,  between Los Carneros and Storke. This is referred to by locals as Bishop Ranch. Over the past few years, this beautiful piece of land has been […]