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Stephen Rutherford

  Ever wonder who this street in Old Town Goleta is named after? We did. And we found out about one of Goleta’s most motivated immigrants. Stephen Rutherford was a sharp real estate investor and he played a major role in the development of Goleta, but very little was written […]

Hollister Arch

Take a drive up Glen Annie Road and you might notice this unusual arch over a random driveway. It’s more than just a pretty gate, it is yet another overlooked Goleta Historical Monument. In 1870 W.W. Hollister bought 5000 acres from the heirs of Nicholas Den. He named his new […]

The Good Doctor Winchester

Winchester Canyon. Quintessential Goleta. At the far west end of Goleta, this is one of the last places that looks like the Goleta of old. Somehow untouched by the all powerful developers, agriculture is still the order of the day and wildlife abounds. So how did this beautiful canyon get the […]

Who was Hollister?

Hollister Avenue. It’s Goleta’s main street and we drive on it everyday.  It runs all the way through Goleta,  from Haskells Beach until it turns into State Street just east of Modoc Road. But who was Hollister? And why is this main thoroughfare named after him? If anybody deserves to have a street named after […]

The Ellwood Special

Have you ever noticed there’s a street off Hollister Avenue in western Goleta called Ellwood Station Road? You may not have, because there’s not much on it and it goes pretty much nowhere. But in the late 1800’s this road led to a very important train station, and the end […]

Bishop Ranch

When passing through the heart of Goleta on the 101, you can’t help but notice a large open space on the mountain side of the freeway,  between Los Carneros and Storke. This is referred to by locals as Bishop Ranch. Over the past few years, this beautiful piece of land has been […]