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Waiting for Salvation

When this building was constructed in 1929, surely no one imagined it would still be around in 2016. And who would have imagined that such a tiny little structure could become such a powerful pawn in a political game? Unfortunately, that appears to be just what is happening. On December 20, […]

Hollister Arch

Take a drive up Glen Annie Road and you might notice this unusual arch over a random driveway. It’s more than just a pretty gate, it is yet another overlooked Goleta Historical Monument. In 1870 W.W. Hollister bought 5000 acres from the heirs of Nicholas Den. He named his new […]

Stephen Rutherford

  Ever wonder who this street in Old Town Goleta is named after? We did. And we found out about one of Goleta’s most motivated immigrants. Stephen Rutherford was a sharp real estate investor and he played a major role in the development of Goleta, but very little was written […]

Victory at Ellwood? Not Quite….

On June 11th, 2015, officials from the City of Goleta and Ty Warner Hotels and Resorts gathered to announce that the property and structure would be donated to the city. Rumors of the donation had been circulating for a while and one press conference was cancelled, but this time it happened, or so […]

Goleta’s First Parade

In December of 2016, the Old Town Community Association held the first Christmas parade in the history of Goleta. Some folks thought it was the first parade ever in Old Town, but it was definitely not, just the first Christmas parade. This was most likely first ever parade in Goleta. Lifelong Goleta resident Marilyn […]

Who was Hollister?

Hollister Avenue. It’s Goleta’s main street and we drive on it everyday.  It runs all the way through Goleta,  from Haskells Beach until it turns into State Street just east of Modoc Road. But who was Hollister? And why is this main thoroughfare named after him? If anybody deserves to have a street named after […]

Goleta Union School

  This distinguished looking building with its majestic Spanish architecture sits in the heart of Old Town Goleta. A front park with a gazebo, beautiful trees and a winding brick path give it the feel of a town square. Known today as the Goleta Community Center, every local knows this as the hub […]

The Ellwood Special

Have you ever noticed there’s a street off Hollister Avenue in western Goleta called Ellwood Station Road? You may not have, because there’s not much on it and it goes pretty much nowhere. But in the late 1800’s this road led to a very important train station, and the end […]

The Witness Tree

To most Goleta folks, this is a picture of the now closed Sizzler restaurant. Big deal, right? But nestled in the clutches of this empty restaurant is a centuries old sycamore tree that has witnessed the change of Goleta from bean fields and dairy farms to concrete and traffic jams. […]

Airport Drive In

If you’re a local, this photo will trigger a flood of memories. This is the corner of Hollister and Fairview looking towards the airport in the late 1960’s. Gas at Bob’s Seaside service station was 27 cents a gallon, and recaps were $9.95.Swingers Golf Center was in full swing and the newly […]

The Marines Invade Goleta

World War II brought a lot of changes to our world, and Goleta was no exception. Our little airport served as the backdrop for a Marine air station that served as a training base for multiple squadrons that went on to support combat operations in the Pacific Theater. This sleepy little agriculture […]

Santa Cruz Market

Editor’s Note– “Around 1965, my mother took a carload of kids along with her to go grocery shopping at her favorite store in town, the 101 Ranch Market. After shopping, she loaded the kids back into the car and headed home. As she pulled into her driveway out in Ellwood, one […]

The Tecolote Cut

Ever notice these signs along the side of the freeway? El Camino Real means The Royal Highway in Spanish and it was created by the Spaniards to get between the missions throughout California. Originally, the Camino Real was just a footpath, but in 1859 the Overland Mail Company started a campaign […]

Haskells Beach

Haskells Beach has long been one of Goleta’s best kept secrets.  A hidden jewel that has been popular with Goleta locals for decades, but it’s much more than just a pretty beach. Haskells has been a pleasing location for humans all throughout history. While Chumash is the most commonly known name […]

The Guppies

If you lived in Goleta in the late 60’s and early 70’s, you may remember seeing these almost comical looking aircraft flying around, but do you know they served a very serious purpose and helped man land on the moon? They were called Guppies, and their story is quite interesting. It […]

Old Town Comparison

A funny thing happened. I got a phone call from Jay Allen saying he had an old photo of Goleta he wanted to give me. I was honored and said heck yes, I’d love to see it. The next day, I get an email from Rob Evans. He too had […]

Bishop Ranch

When passing through the heart of Goleta on the 101, you can’t help but notice a large open space on the mountain side of the freeway,  between Los Carneros and Storke. This is referred to by locals as Bishop Ranch. Over the past few years, this beautiful piece of land has […]