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Stephen Rutherford

  Ever wonder who this street in Old Town Goleta is named after? We did. And we found out about one of Goleta’s most motivated immigrants. Stephen Rutherford was a sharp real estate investor and he played a major role in the development of Goleta, but very little was written […]

Waiting for Salvation

When this building was constructed in 1929, surely no one imagined it would still be around in 2016. And who would have imagined that such a tiny little structure could become such a powerful pawn in a political game? Unfortunately, that appears to be just what is happening. On December 20, […]

Who was Hollister?

Hollister Avenue. It’s Goleta’s main street and we drive on it everyday.  It runs all the way through Goleta,  from Haskells Beach until it turns into State Street just east of Modoc Road. But who was Hollister? And why is this main thoroughfare named after him? If anybody deserves to have a street named after […]

Who’s Ellwood?

Most Goleta folks know of an area called Ellwood. It’s used in conversation and directions, it even shows up on maps, but do you know why is it called that? According to this map, there’s an Ellwood Oil field, an Ellwood Canyon, and Ellwood sits proudly at 86 feet above […]

Bishop Ranch

When passing through the heart of Goleta on the 101, you can’t help but notice a large open space on the mountain side of the freeway,  between Los Carneros and Storke. This is referred to by locals as Bishop Ranch. Over the past few years, this beautiful piece of land has been […]